Search Engine Optimization (SEO)
Search Engine Optimization is the process of tailoring a website or a webpage to target certain keywords in order to reach a higher "organic or natural" ranking on the Search Engines. According to wikipedia, the online encyclopedia "Search engine optimization (SEO) is a set of methods aimed at improving the ranking of a website in search engine listings. The term also refers to an industry of consultants that carry out optimization projects on behalf of clients' sites."
The goal of SEO is to increase targeted traffic to a webpage. If you are selling widget88, you want everyone who types in widget88. You might also want widget 87 and widget, but the primary targeted results will come from your "core keywords." Core Keywords are the most likely to lead to a lead/email address etc. Each Website should have between 10-50 core 3-6 word keywords. These core keywords will makeup your SEO package.
Search Engine Optimization starts with a website to optimize, then choosing keywords, then implimenting a series of SEO tactics that target your selected keywords, then as in anything practice makes perfect. As you understand that each search engine has different "rules" you will find that some tactics work on some not others. SEO is a process, not a quick fix. You are in a long term battle to get the highest ranking for your selected keywords. Ultimately SEO comes down to what you do with the traffic once it gets to your website. More information is available on our FAQ page.